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Being bold means reaching beyond the expected. Own the horizon in the All-New BMW X4.

ReachNow, the mobility services division of the BMW Group, became the first company to operate both car sharing and ride hailing within a single app. The company’s suite of mobility solutions is now available in one redesigned and reengineered ReachNow app, creating an ecosystem aimed at easing many of the transportation challenges facing residents of urban communities. ReachNow Members can now seamlessly choose to drive themselves, hail an immediate ride, or schedule a pick-up for later, all within a single ReachNow app. This is a significant milestone for ReachNow, which first unveiled its multimodal strategy at Automobility LA in November 2016. It also marks the company’s step toward scaling the mobility services that it has been testing beyond free-floating car sharing, including ride hailing, multi-day rental and fleet services for residential and corporate partners. “From day one, we’ve said that car sharing alone isn’t enough to solve the transportation challenges facing major cities. There are plenty of use cases for how people take advantage of a matrix of transit solutions – from bikes and buses to ride share and ferries – to make their way around their world every day,” said Dr. Simon Broesamle, Chief Customer Officer at ReachNow. “As the first company to bring together car sharing and ride hailing into one app, the new ReachNow experience is an important step in our commitment to a multimodal future.” “For mobility services, a key metric is the number of trips a member takes with a service,” says Dr. Bernhard Blättel, Vice President Mobility Services BMW Group. “ReachNow’s multimodal service offering gives Members more choice in how they get where they need to be by seamlessly integrating multiple services into one app. We believe this approach is critical to increasing loyalty, as Members have no need to look elsewhere for their mobility needs.” Your urban compass for every journey For the first time, ReachNow Members in Seattle are now able to access both ReachNow “Drive,” free-floating car sharing to drive themselves, and ReachNow “Ride,” ride hailing service to be driven by a professional driver, from within a single app experience. These services, in addition to the multi-day rental and dedicated fleets for residential buildings and corporate partners, all leverage the existing ReachNow shared fleet. This is a unique model enabling more utilization of the same cars instead of adding more cars to the streets. For Members, this a key benefit because they can access multiple services to meet their transportation needs without needing to switch between multiple apps. Some of the key enhancements to the ReachNow member experience include: • Drive or Ride. Members can now seamlessly choose between driving themselves via car sharing or getting a ride from a professional driver with the ride hailing service from the same interface. If a member chooses to drive, they are able to select from a fleet of hundreds of BMW, BMW i and MINI vehicles, and pay by the minute, by the hour or by the day. • Go now or go later. With ReachNow Ride, Members have the choice between an immediate, on-demand pickup or planning ahead by scheduling a pick-up – from 20 minutes to up to 7 days in advance. This provides more convenience and control during the workday or frequent travelers. • Personalized comfort. Personalize the in-vehicle ReachNow Ride experience by selecting temperature and music preferences, in addition to a “quiet time” feature for Members who wish to not be disturbed during their trip. All ReachNow Rides use professional drivers to ensure a consistent, quality experience. • Plan based on convenience or cost. The new destination bar is key to unlocking the benefits of ReachNow services and allows Members to choose their mode of transportation based on estimated time of arrival and price. As an added benefit, once a car is held, the destination will be sent automatically to the in-car navigation for easy turn-by-turn directions. The new features are complemented by a fresh redesign, which makes navigating the app, and Members’ transit experience, even easier. Functions like “Park & Keep” and “End Trip” are newly optimized for in-app use, so Members can select to park and return to their vehicle and end reservations directly from the app. Coming soon, ReachNow will roll out the “Enter PIN” feature, a faster and more convenient way to start the trip from their phone. Members can expect additional new updates and features in the coming weeks and months, aimed at creating an experience as close to owning a personal vehicle as possible. Members in Seattle will be the first to access the full ReachNow experience. Existing ReachNow Members have immediate access to Ride by updating the app. For a limited time, the sign up fee is waived for new Members who want to try Ride only. Standard ReachNow Ride pricing will start at a $3.24 minimum, incurred at $2.40/mile plus $0.40/minute with no surge pricing. At launch, members in Portland and residential fleet members in New York City will have access to an all-new Drive experience only.

The all-new BMW 8 Series Coupé has just been presented. Now let’s have a closer look at this car. In this clip, you’ll get more details of all the important aspects of this car. We’ll explore the exterior and interior design, the BMW Connected features and we'll take a test drive.

Lease a 2019 BMW 430i xDrive Gran Coupe for $559 per month. Click here to view inventory Lease financing available on new 2019 BMW 430i xDrive Gran Coupe models from Passport BMW through BMW Financial Services through July 31, 2018, to eligible, qualified customers with excellent credit history who meet BMW Financial Services' credit requirements. Monthly lease payments of $559 per month for 36 months is based on an adjusted capitalized cost of $44,643 (MSRP of $49,745, including destination and handling fee of $995, less $4,080 customer down, $0 security deposit and suggested dealer contribution of $1,102 and $1,000 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $4,080 down payment, $559 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles and a disposition fee of $373 at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license and registration fees are additional fees due at signing. Advertised payment does not include applicable taxes. Purchase option at lease end, excluding tax, title and government fees, is $28,355. Offer valid through July 31, 2018 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Expires 07/31/2018

We are the land of the free, we are the home of the brave. Let's pay tribute to our brave American Heroes on this special day and forever. Happy Independence Day!

Versatile functionality: two-section tailgate, third row of seats As well as increased levels of comfort and exclusivity, the all-new 2019 BMW X5 now offers enhanced functionality. It features a two-section tailgate for ease of loading. If the optional Comfort Access is specified, both sections can be opened and closed automatically and hands-free. If equipped with the optional Luggage Compartment package, (expected to be available from 12/2018), the cargo area cover will lower electrically into the load compartment floor. If the optional third row seats is specified (expected to be available from 12/2018), customers will receive rear seats with electric fore-and-aft adjustment. A control panel in the cargo area can be used to slide the second-row seats forwards or backwards and fold down the backrests of the second and third rows. The second-row seats can be tilted forward electrically to ease entry/exit into and out of the two third-row seats.

4th of July Holiday Hours • Saturday, June 30th: 9AM to 6PM • Sunday, Just 1st: 11AM to 5PM • Monday, July 2nd: 9AM to 8PM • Tuesday, July 3rd: 9AM to 8PM • Wednesday, July 4th: 9AM to 4PM Click here to shop our 4th of July Specials.

Summer Sales Event up to $3,000 credit on select BMW models Offer not valid in Puerto Rico. The up to $3,000 Credit is applied against MSRP of final purchase, not tax, title, destination, or handling charges. Must take delivery by July 2, 2018. Up to $3,000 off of new 2018 BMW 3 Series where available, up to $3,000 lease credit toward capitalized cost reduction OR up to $3,000 finance credit through BMW Financial Services NA, LLC. Availability of Lease or Finance credit dependent on location. Other credits available: $1,000 Lease Credit is for the 2018 5 Series Sedan. $2,000 APR Credit is for the 2018 5 Series Sedan. $1,500 APR Credit is for the 2018 X3. $500 Lease Credit for the 2018 X2. Click here for more details.

Don't wait until the 4th of July! Savings Start Now! Passport BMW is open this Sunday, June 24th, 11AM to 5PM. Click here for hours and directions.

BMW introduced the all-new 2019 BMW 8 Series Coupe. Initially available as the BMW M850i xDrive variant, the coupe makes its return to the U.S. after 20 years and writes a new chapter in the luxury sports coupe’s story of outstanding performance, beautiful design and state of the art technology. The new luxury sports coupe will be built at the BMW Dingolfing plant in Germany, home to BMW 7 Series sedan production. The number ‘8’ in the model name indicates the new vehicle’s high-ranking status within BMW’s product range. As in the past with the BMW Z8 and with the current BMW i8, it is reserved for exceptionally sporty cars that stir the emotions. The all-new BMW 8 Series Coupe is the first key component of the Munich-based brand’s luxury segment model offensive. The directive for the all-new BMW 8 Series Coupe’s design was to provide a thrilling driving experience. Body, powertrain and suspension were honed to achieve the agility, precision and poise expected of a top-class luxury sports coupe. The all-new BMW 8 Series Coupe was developed in parallel to the BMW M8 GTE race car, which has already proven its potential in the 2018 FIA World Endurance Championship long-distance races and in the 2018 IMSA WeatherTech SportsCar Championship. Exterior design: new design language gives sporting appeal a new face. The exterior design of the all-new BMW 8 Series Coupe exudes a very modern form of sporting appeal beautifully blended with an air of exclusiveness and sensual allure. The production model lives up to the expectations engendered by the BMW Concept 8 Series first unveiled at the Concorso d’Eleganza Villa d’Este in 2017. Its unique aura is the result of a new styling language focusing on modernity and emotional engagement. The car’s low-slung design, an elongated silhouette with a slim window pillars, a roofline with a distinctive “double-bubble” contouring, a long wheelbase and wide track are the defining elements of the all-new BMW 8 Series Coupe’s proportions. Sculptured design with signature new headlights. The luxury sports coupe’s promise of performance is visualized in dramatic effect by the elaborate, jutting design of the front of the vehicle, with large air intakes assuming an even more imposing appearance on the BMW M850i xDrive Coupe with the optional M Sport package. The BMW kidney grill showcases its increased proportions and features a hexagonal outline that widens towards the bottom and a single-piece surround that encompasses its various elements. The all-new BMW 8 Series Coupe comes features standard Full LED headlights with BMW LaserLight technology that are the slimmest headlights of any BMW model to date. Both light tubes are used to generate the daytime driving lights as well as the low and high beam, thereby creating the signature brand look at all times. The greenhouse is sharply tapered at the rear, accentuating the muscular shoulder line. The elongated quarter windows terminate in a very tightly-angled version of the iconic Hofmeister kink “counter-swing”. The long, heavily raked rear window is a classic design feature of high performance luxury sports coupes of yesterday. The rear end is composed of sculptured, emotive surfaces that emphasize the car’s width and low center of gravity. The slender all-LED rear light clusters extend deep into the flanks and add to the effect. The taillights light up uniformly in a distinctive ‘L’ shape. Twin exhaust tailpipes with a trapezoidal contour are positioned either side of the rear lower section. Precise details optimize aerodynamics and weight. An almost fully covered underbody, active air flap control with adjustable kidney grille slats and Air Curtains including Air Breathers help to reduce the aerodynamic drag of the all-new BMW 8 Series Coupe. Narrow exterior mirror bases, mounted directly on the side window weather strips help smooth the airflow. The roof of the all-new BMW 8 Series Coupe mimics the design of the traditional sports coupes by featuring a central cut-out that recalls the “double-bubble” styling of classic racing cars. This distinctive contouring is also available on the optional carbon-fiber-reinforced plastic (CFRP) roof which lowers the center of gravity enhancing the luxury sports coupe’s agility. Further weight savings can be achieved with the optional Carbon Package comprising air intake bars, exterior mirror caps, a rear spoiler and a rear diffuser insert all made from CFRP. Click here to read the full article.

Happy Fathers Day to all Dads out there. Today is worth a second or two to remember the important place our kids have in our lives.

MISSION: IMPOSSIBLE – FALLOUT Tom Cruise as Ethan Hunt with the all-new BMW M5 in MISSION: IMPOSSIBLE – FALLOUT from Paramount Pictures. Photo Credit: David James © 2018 Paramount Pictures. All rights reserved. The BMW Group announces its role as the exclusive worldwide automotive partner of the next installment of Paramount Pictures’ and Skydance Media’s legendary action film franchise, “Mission: Impossible – Fallout,” opening in cinemas around the world from 27 July. BMW has been a partner of the iconic film series since 2011, and in the upcoming film, BMW once again provides a range of vehicles and global marketing in support of the release. Watch the BMW “Mission: Impossible – Fallout” trailer here. The new movie finds Ethan Hunt (Tom Cruise) and his IMF team (Alec Baldwin, Simon Pegg, Ving Rhames) along with some familiar allies (Rebecca Ferguson, Michelle Monaghan) in a race against time after a mission gone wrong. Henry Cavill, Angela Bassett, and Vanessa Kirby also join the dynamic cast with filmmaker Christopher McQuarrie returning to the direct. The team of agents is reinforced by the new BMW M5 and a number of other BMW models, including the 1986 BMW 5 Series Sedan, the BMW 7 Series Sedan and the BMW R nineT Scrambler. Styled with characteristic BMW M Performance Parts, such as a black kidney grille and carbon-fibre mirror caps, the BMW M5 makes an impressive appearance in the film. With its powerful 4.4-litre V8 biturbo engine with TwinPower Turbo technology and 441 kW/600 hp (combined fuel consumption: 10.5 l/100 km; combined CO2 emissions: 241 g/km) and the newly-developed high-performance M xDrive all-wheel drive, the BMW M5 makes sure that Cruise’s Ethan Hunt always has the best-possible traction and superior driving dynamics to keep him ahead of his enemies. The BMW R nineT Scrambler can be seen in key scenes, performing daring manoeuvres at rapid speed in a wild chase through Paris. A 1986 BMW 5 Series Sedan, from BMW’s historic past, also makes a major appearance in a high-octane scene which sets a new standard for the action-film genre. The trailer released by Paramount Pictures provides a taste of what is to come. As part of the collaboration with Paramount Pictures, BMW’s global “Mission to Thrill” themed marketing campaign will promote and support the theatrical release and include cobranded broadcast TV media highlighting a range of different vehicles, print ads, digital across BMW sites as well as other key channels, in dealer activations and more. “BMW and ‘Mission: Impossible’ are a perfect fit. We are proud of our long-running partnership with Paramount Pictures and that our powerful cars and motorcycles have been able to enhance this iconic film series time and again. For exciting chases, you need cars with impressive driving dynamics and handling,” said Uwe Dreher, head of Brand Communications BMW, BMW M, BMW i. “This provides the ideal stage for our most dynamic business athlete: the BMW M5.” “We are excited to welcome BMW back as a partner on ‘Mission: Impossible Fallout,’” said Irene Trachtenberg, Senior Vice President of Worldwide Marketing Partnerships, Paramount Pictures. “Our partnership with BMW provides a global platform to reach Mission: Impossible movie fans around the world and leverage our mutual passion for technological innovation, high octane action and compelling storytelling.” The “Mission Impossible” partnership between BMW and Paramount Pictures, which dates from 2011, has already provided movie fans with several classic moments of cinematic history. The BMW brand has been meaningfully integrated into the stories of each film, showcasing forward thinking technologies and vision that have helped the IMF agents successfully complete their missions. The BMW i Vision Dynamics concept vehicle, which previewed the revolutionary BMW i8 hybrid sports car and technologies like Head-Up Display and active Pedestrian Detection, made its debut in “Mission: Impossible - Ghost Protocol” in 2011. In 2015, this was followed by “Mission: Impossible – Rogue Nation,” in which the BMW M3 pulled off one of the most spectacular backwards-driving stunts in film history. The movie car once again provided a glimpse of future technology with the handprint unlock function, while motorcycle enthusiasts will fondly remember the high-speed chase in which Ethan Hunt rides the BMW Motorrad S 1000 RR through the mountains outside Marrakech. “Mission: Impossible - Fallout” promises to be the most thrilling mission yet.