Archives by Tag ' Coachella '
BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man […]
Can an orchestra rock? Does a song exhilarate you the same way a TwinPower Turbo engine can? What happens when two icons of progress and innovation come together to deliver a unique live experience at Coachella? BMW & Hans Zimmer are teaming for this year’s Coachella with his team of finely-tuned musicians to create a […]
BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable, future-oriented brand will provide BMW i3 electric vehicles and BMW X5 40e iPerformance plug-in hybrid electric vehicles for transportation on […]


