Design your personal vision with BMW Individual

COLOR OUTSIDE THE LINES
Anything is possible in the world of BMW Individual. From exclusive paint colors to the finest materials and intricately personalized details, BMW Individual lets you design your personal vision.

BMW Individual offers you immense worlds of color and unique paint finishes – so you can create your dream design.

Choose the perfect finish.
Frozen paint finishes are matte and emphasize your BMW’s athletic design, giving it an ultra-modern look. Metallic finishes show off the distinctive contours of your BMW – creating unique, shimmering effects through the interplay of light. Non-metallic paints show a bold elegance in their simplicity.

STEP 1
Choose your BMW

Explore our lineup of innovative vehicles and choose the BMW you want to personalize through BMW Individual.

STEP 2
Create your special order

Visit your local BMW Center to review exterior colors, interior options, and customization to place your special order.

STEP 3
Get ready for delivery day

The day has finally arrived. Go to your dealership to finalize the process and drive away in the BMW of your dreams.

Click here to contact Passport BMW.

Click here to learn more.

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