BMW Group Ushers in Next Digital Key Generation

BMW of North America and Electrify America today announced an agreement to provide 2022 BMW EV customers with two years of 30-minute complimentary charging sessions at all Electrify America public charging stations, from the date of vehicle purchase. The program will launch with the sale of the new all-electric BMW iX xDrive50, BMW i4 eDrive40 and BMW i4 M50 in March. With no additional cost to the vehicle’s purchase price, customers will immediately have access to complimentary charging at more than 3,000 Electrify America chargers across the U.S. With the power of Electrify America’s ultra-fast charging network, drivers will be able to charge up even the largest BMW all-electric vehicles with ease. Additional models and benefits will be announced. more “The collaboration with Electrify America is one more step on our road towards a sustainable future,” said Sebastian Mackensen, president and CEO, BMW of North America. “Charging availability is a key feature when it comes to electric vehicles. We’re excited to offer our customers access to charging that is fast, affordable and convenient, as we launch the next generation of all-electric from BMW.” Utilizing in-car navigation, the myBMWappTM or the Electrify America app, BMW drivers will be able to effortlessly and reliably locate nearby charging stations, verify charger availability, and navigate to the charging stations. “This is a very exciting time as more drivers are turning to e-mobility for their transportation needs to travel around town and across the country,” said Giovanni Palazzo, president and CEO of Electrify America. “Our coast-to-coast network of ultra-fast chargers is growing every week with more charging stations which are ready to welcome new owners of electric vehicles from BMW. We are delighted to collaborate with such a prestigious automotive brand.” Electrify America operates the largest open network of ultra-fast chargers in the U.S. The company’s ultra-fast chargers are capable of delivering from 150 kilowatts (kW) to 350kW – the fastest charging speed available today. This can allow BMW iX and BMW i4 drivers to charge up to between 90 and 108 miles in as little as 10 minutes, respectively. Electrify America has 800 EV charging stations and about 3,500 individual ultra-fast chargers open or with construction completed in the U.S. By 2026, the company plans to more than double its infrastructure with 1,800 charging stations comprised of 10,000 individual chargers in the United States and Canada. For more information about electric vehicle charging, please visit https://www.electrifyamerica.com. An Electric Future. The BMW Group has been driving the transformation towards fully electric, connected mobility for more than a decade. BMW’s first purpose-built, fully electric vehicle, the BMW i3, was launched in 2013 alongside the hybrid-electric BMW i8 coupe in 2014. Building on the success of those pioneering vehicles, BMW has continually developed and improved its electric drivetrain technology and currently offers plug-in hybrid electric variants of many of its most popular models including the BMW 3 Series, 5 Series, 7 Series, X3 and X5. The fifth generation of BMW’s electric drivetrain technology are featured in the BMW iX and i4. With increased model availability and growing consumer trends, BMW expects that worldwide sales of its electric vehicles will rise by an average of 20 percent annually between 2025 and 2030. By 2030 fully electric vehicles are expected to account for at least 50 percent of the BMW Group’s deliveries to customers. The BMW iX and i4 represent an important part of BMW’s future – an electric and sustainable future. Click here to order a BMW plug-in hybrid vehicle.

The My Modes make individual mobility in a BMW a particularly intense experience. They create an integrated user experience in the interior that reflects and influences the mood of the driver and their passengers in a specific situational context. More than ever, an atmosphere is established with unique moments full of emotion. At the Consumer Electronics Show (CES) in 2022, the BMW Group previews another, particularly exclusive version of My Modes in combination with a new and worldwide unique in-car entertainment system for future BMW models. My Mode Theatre transforms the rear of the interior into a private cinema lounge with surround sound and 5G connectivity thanks to the BMW Theatre Screen, a panorama display in 32:9 format. In this setting, every journey becomes a breathtaking cinema experience for the rear passengers with a personalized program of entertainment on a 31-inch ultra-wide display with a resolution of up to 8k. Frank Weber, Member of the Board of Management of BMW AG, Development: "We develop immersive, digital experiences for sheer driving pleasure. In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31-inch display, 5G connectivity, 8k resolution, surround sound and individual streaming program, an unprecedented experience is created that sets new standards in in-car entertainment." more The large screen with smart TV function is extended out of the headliner on request by a sophisticated rotary movement on two articulated rails at the sides. The BMW Theatre Screen can be controlled by touch operation or using touchpads integrated into the rear doors. To be able to give passengers in the rear of future luxury-class models a comprehensive entertainment program, the BMW Group is working with Amazon to offer a diverse range of in-vehicle entertainment through Fire TV, giving customers access to much of the same content already enjoyed at home, including movies and TV episodes, music, and podcasts, all while on the road. There will be a market-specific offering for customers in China. Raise the curtain: Atmospheric setting with sound from the cooperation with Hans Zimmer. The new in-car entertainment experience in future luxury-class models from BMW begins with the activation of My Mode Theatre. When the BMW Theatre Screen moves out of the headliner, this is accompanied by a sound experience created exclusively for this purpose in cooperation between the BMW Group and the renowned film score composer and Academy Award winner, Hans Zimmer, which ends at the precise moment when the screen reaches its final position. A graphic animation also appears on the display, specially designed by BMW User Interface Design for the My Mode Theatre. At the same time, the roller sunblinds for the side windows and the rear window are closed and the ambient lighting in the rear of the vehicle is dimmed. Great cinema: 32:9 panorama display with a resolution of up to 8k. The BMW Theatre Screen is an ultra-wide panorama display with a screen diagonal of 31 inches that reach horizontally over almost the entire interior and in height from the headliner to the backrests of the front seats. With a zoom function, the content of the entertainment program can be played in width-to-height of 16:9, 21:9, or even in 32:9 format (the content will be trimmed on zooming in). The exceptionally high display resolution of about 8000 × 2000 pixels per screen column ensures a crystal clear and detailed visual experience when enjoying cinema films in ultra HD quality. The integrated Bowers & Wilkins Diamond Surround Sound System delivers an extremely high-end and multifaceted sound experience. The inclination of the display can be adjusted by touch operation using the control menu of the in-car entertainment system. This ensures an ideal cinema experience with maximum comfort in every seat position. The corresponding touch fields that are also used to select the screen format and volume are arranged both on the right and left edges of the display in order that they can be used easily by all rear passengers. Alternatively, the passengers can control the entertainment system using the control panels integrated into the door handles. Full program: Unlimited range of entertainment thanks to 5G connectivity and seamless partner integration. The in-car entertainment system of the future makes it possible to also enjoy the benefits of an extremely modern smart TV while being driven. An online connection with fast and reliable data transmission is the basis for streaming content. The BMW Group is a pioneer in the implementation of the 5G mobile radio standard in vehicles. The technology flagship BMW iX is the world wide first premium vehicle to use this standard for data transmission. It will also be used in other models like the BMW i4 in the future. With an extremely high data bandwidth and low latency, it provides ideal conditions for an unrestricted streaming experience with the luxurious in-car entertainment system of the future (the streaming speed is dependent on the network coverage available locally). Source: BMW USA News

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