Increase personalization in your BMW with BMW ID

Sep 17, 2021

When interacting with the BMW Intelligent Personal Assistant and using the new BMW iDrive 8, customers benefit from increased personalization of the user experience based on the BMW ID. Current BMW ConnectedDrive customers are able to use their existing credentials to access their BMW ID. In future, it will be possible to securely store more personalized settings in the BMW ID and transfer them between vehicles. A PIN code can be created for the BMW ID associated with a particular key to prevent other vehicle users from accessing personal data. Simply scanning a QR code is all it takes to create a new BMW ID on a smartphone. With the new My BMW App, which will be launching soon in the U.S. and replacing the former BMW Connected App, the existing BMW ID will be automatically imported into the car when the QR code is scanned.

This QR code method can be used to transfer the BMW ID securely into vehicles with BMW iDrive 8 or BMW iDrive 7. Once the BMW ID has been loaded, the driver will receive a personal greeting which will include the customized profile image that can be uploaded in the My BMW App. At the same time, personal settings for seat and steering wheel position, exterior mirrors, navigation system, driver assistance functions, display layouts, shortcuts and favorites as well as infotainment system settings will be imported automatically. Even personalized suggestions from the BMW Intelligent Personal Assistant are stored in the BMW ID, together with individually selected wake words and privacy settings. Once the BMW ID has been activated with the associated key or by selecting the BMW ID function in the vehicle, the personal settings are instantly adopted.