bmwi8For the second time in succession BMW i clinched victory at the World Car Awards in the category World Green Car. Following the success of the purely electrically driven BMW i3 the previous year, the BMW i8 was awarded this prestigious award at the New York International Auto Show. The sports car’s combination of groundbreaking plug-in hybrid drive technology and innovative lightweight construction together with its avant-garde design was honoured by the international jury at the World Car Awards. The BMW i8 was also one of the finalists in the category World Luxury Car at the World Car Awards 2015, thereby underlining its special position.

Wishing you a very Happy Easter that is filled with plenty of love and happiness.

passportBMWEaster

iHeartRadioBMW Group today announced that iHeartRadio, iHeartMedia

mission-impossible-bmw-m3-trailer-01-750x316See the action packed footage of the BMW M3 and its impactful stunts in the new trailer of Mission Impossible

bmwelectricsprtThe BMW X5 xDrive40e, the company

tryepressureTyre pressure control system (RDC).

The tyre pressure control system (RDC) electronically monitors tyre pressure at all four wheels by means of sensors. Depending on model and equipment, the tyre pressure indicator enables current tyre pressure to be monitored in the Control Display or instrument panel. All new BMW automobiles have been fitted with this system as of March 2014.

Increased safety
The right tyre pressure reduces the risk of tyre damage, thereby increasing safety. Only at the correct pressure does the tyre provide the optimum contact surface on the road, offering excellent performance for a sporty driving style as well as for avoidance or braking manoeuvres.

Permanent monitoring
If the tyre pressure control system measures a critical deviation in pressure (20% below target or below the minimum pressure of 1.7 bar), it notifies the driver early on of the potential risk by means of a warning signal, as well as providing feedback on the tyre in question via the Control Display or the multifunction instrument display.
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Happy St. Patrick

Mar 17, 2015

Sending you lots of luck and good fortune. Happy St.Patrick

bmwlightsBMW M GmbH will be launching a production model featuring OLED technology in the near future. It’s time to take a closer look at this innovative technology. The BMW M4 Concept Iconic Lights is already equipped with OLED rear lights. OLED stands for organic light-emitting diodes. OLEDs produce light from wafer-thin semiconducting layers of organic material. For the first time, both the tail lights and rear direction indicators feature OLED technology. The illuminated surfaces are positioned to produce a three-dimensional lighting effect. OLEDs also take up less space due to their thin size.

ALPINA_B6_xDrive_Gran_Coupe_PR_Image_500x250BMW will celebrate the 50th anniversary of ALPINA with the North American debut of the 2016 BMW ALPINA B6 xDrive Gran Coupe. Additional vehicles that will be displayed at the BMW Stand include the Sebring-winning 1975 BMW 3.0 CSL, a current BMW Z4 GTLM race car, and a 1970 BMW 2002ti ALPINA race car. Other highlights will include the BMW i8 and i3, as well as the BMW X5M and X6M.

BMWi8_Vuitton_OverviewLouis Vuitton