There’s a new way to interact with your vehicle with BMW Operating System 7.0 (or BMW iDrive 7).
With the BMW Intelligent Personal Assistant, you always have a true car expert on board. Speak to your BMW to unlock customized information, from expressing your moods or needs to important car functionality and more. Activate your BMW with phrases like “hey BMW” or “hello BMW.”
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BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault and was directed by two-time Academy Award-nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.
Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California. However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant’s “Electric Avenue” while Zeus uses his electric power to change the traffic lights to green.
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BMW of North America and Electrify America today announced an agreement to provide 2022 BMW EV customers with two years of 30-minute complimentary charging sessions at all Electrify America public charging stations, from the date of vehicle purchase. The program will launch with the sale of the new all-electric BMW iX xDrive50, BMW i4 eDrive40 and BMW i4 M50 in March. With no additional cost to the vehicle’s purchase price, customers will immediately have access to complimentary charging at more than 3,000 Electrify America chargers across the U.S. With the power of Electrify America’s ultra-fast charging network, drivers will be able to charge up even the largest BMW all-electric vehicles with ease. Additional models and benefits will be announced.
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BMW STANDS BEHIND OUR MILITARY
To show our appreciation for everything that military service members do for our country, BMW offers special incentives on the lease or purchase of new vehicles. Qualifying for these incentives has never been easier, as BMW teamed up with ID.me for instant Military ID verification. Now, we offer incentives toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members.
To take advantage of your offer, confirm your status through ID.me by clicking on the button below.
UP TO $2,000 IN BMW MILITARY INCENTIVES
Special BMW Incentive offer is valid at any authorized BMW Center in the United States. Cash incentives are not applicable for vehicles leased/financed through BMW Financial Services. Customer must take retail delivery Jan 4, 2022 – January 3, 2023. Incentive offer is subject to location and to change without prior notice. BMW of North America, LLC requires presentation of a photo ID, your BMW Manufacturer Certificate with a unique Customer ID, and Offer Code. One incentive per customer, per offer code, per calendar year for new BMW vehicles without a prior retail sale. Eligible military member must be the purchaser. See your authorized BMW Center for complete program details.
How to Open Doors From Inside the BMW iX
Open your BMW iX’s doors from inside the vehicle with a simple gesture: just press the unlock door button on the door panel.
The manual door release is located below, near the storage pocket.
Create the ultimate version of your BMW by mixing and matching M Performance Parts, Wheel Sets, and other vehicle accessories to find the perfect look. Click here to Shop accessories & lifestyle favorites.
Since its premiere in 2018, the award-winning design of the BMW 8 Series luxury performance vehicles continues to thrill and impress with grace and power in equal measure. Today, with striking exterior design enhancements and interior developments, BMW has honed the character of the new 2023 8 Series. A redesigned front fascia presents a form as dynamic as it is elegant. The interior likewise conveys an even more intensely focused feeling of driving pleasure and a luxurious ambiance, featuring as it does an enlarged 12.3-inch Control Display for the BMW iDrive operating system.
More than ever, the BMW 8 Series embodies a passion for inspiring performance and exclusive style.
BMW twin-kidney grille with Iconic Glow, new paint finishes, and wheel designs.
Read the rest of this entry »Learn more about the original BMW cold weather tires with these 5 cold weather tire myths
Don’t let winter weather ruin your next road trip. Original BMW Cold Weather Tires offer both distinctive design and durability, with a unique rubber formulation that retains its grip on the road in temperatures under 45°F. Developed with leading tire manufacturers and engineered for maximum performance specifically for your BMW, they provide optimum traction and cornering plus a smooth ride. The result: ultimate driving pleasure, even in rain, snow or cold weather.
5 COLD WEATHER TIRE MYTHS.
SOMETIMES CALLED SNOW TIRES OR WINTER TIRES, COLD WEATHER
TIRES FEATURE TECHNOLOGY THAT OTHER TIRES DON’T.
- WINTER TIRES ARE ONLY FOR SNOW.
Anyone who lives where the weather gets a little cooler can benefit from winter tires. In colder temperatures, all-season tires stiffen, reducing grip. The rubber compounds and other components that make up winter tires keep them flexible in temperatures below 45°F. Tire flexibility allows for better vehicle handling and stopping. - BRAKES ALONE STOP MY VEHICLE.
Tires greatly affect your vehicle’s stopping distance. Especially when roads are slick, tires without specifically designed winter tread patterns can simply slide when the brakes are applied. Winter tires have deep grooves and small slits called sipes that cut through snow and ice, keeping more of your tire in contact with the road. - MY ALL-SEASON TIRES WORK FINE IN THE WINTER.
All-season tires are great for mild weather changes, but anyone who experiences cooler winters can get better performance with winter tires. In addition to having flexible compounds and specialized tread designs, winter tires help make your all-season tires last longer: while the winter ones are on, the all-season ones aren’t wearing down. - WINTER TIRES ARE MORE EXPENSIVE.
The cost of winter tires is usually comparable to any other kind of tire. Plus, switching between winter tires and all-season or summer tires makes both sets last longer than they normally would. - I HAVE FOUR-WHEEL DRIVE, I DON’T NEED WINTER TIRES.
Ever see SUVs on the side of the road when the weather’s bad? They probably don’t have winter tires. In the winter, four-wheel drive can help you get going but won’t help when you’re trying to stop. Four-wheel drive helps you control the tires, but that doesn’t mean much if the tires themselves aren’t flexible enough or don’t have the right tread design to push snow and ice out of their way.
Tires are your only four points of contact with the road. The more they touch the road, the safer they are. Winter tires make all the difference in colder temperatures and in snowy, icy conditions.
The My Modes make individual mobility in a BMW a particularly intense experience. They create an integrated user experience in the interior that reflects and influences the mood of the driver and their passengers in a specific situational context. More than ever, an atmosphere is established with unique moments full of emotion. At the Consumer Electronics Show (CES) in 2022, the BMW Group previews another, particularly exclusive version of My Modes in combination with a new and worldwide unique in-car entertainment system for future BMW models. My Mode Theatre transforms the rear of the interior into a private cinema lounge with surround sound and 5G connectivity thanks to the BMW Theatre Screen, a panorama display in 32:9 format. In this setting, every journey becomes a breathtaking cinema experience for the rear passengers with a personalized program of entertainment on a 31-inch ultra-wide display with a resolution of up to 8k.
Frank Weber, Member of the Board of Management of BMW AG, Development: “We develop immersive, digital experiences for sheer driving pleasure. In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31-inch display, 5G connectivity, 8k resolution, surround sound and individual streaming program, an unprecedented experience is created that sets new standards in in-car entertainment.”
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3 years of unlimited, prepaid oil service for a single payment of $199 for BMWs that have reached 60 months or 60,000 miles.
COMPREHENSIVE MAINTENANCE FOR THE LIFE OF YOUR BMW.
The unparalleled enjoyment you feel from your BMW should last as long as you drive it. That’s why, no matter where you are in your lease or ownership journey, we have a service program option to keep your experience at its very best. Every BMW starts with BMW Ultimate Care, which you have the option to extend and enhance with the BMW Ultimate Care Scheduled, Ultimate Care+, Ultimate Care Oil Services, and Value Service programs — at Passport BMW.
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