Ever been on a business trip and felt a little homesick for your 328i? Well, not anymore! BMW has recently introduced their On Demand program here in the States, and if you find yourself in New York City in need of a rental for a few hours, the whole day, or maybe even the week, just call up BMW of Manhattan!

The pilot dealership will have about 100 3 Series sedans available for rental, and...

That's right. BMW is now boldly going where no luxury car brand has gone before - the car-share market. This defies the stereotype that car shares provide a strictly functional service for people with a low to moderate income level and for urban dwellers that routinely take alternative modes of transportation, or walk to work rather than drive.

For people who don't know what a car-share service is, it's essentially a model of…